A company website for ai.io – an AI-powered platform that analyzes athletic performance to unlock hidden talent.
Role
UX Designer
Team
2 UX, 2 UI, 1 Copywriter, 1 Creative Director, 1 Project Manager
Timeline
6 weeks, January - February 2023
Overview
Let people know who we are.
ai.io is a company website for athletes and investors to understand ai.io’s products, services, and brand. From an ambiguous brief, we teased out requirements and built a site ai.io could be proud of, telling their story in the simplest way.
I worked on the discovery phase, defining the brief, understanding ai.io’s business structure, and built the sitemap.
Business goals
Show our product suite
ai.io’s product suite was building and needed to be organized in a way that users could understand. We needed to showcase it as a holistic suite under one umbrella instead of fragmented products.
Attract investors and athletes
As a company in its growth phase, ai.io needed a well-designed site that was visually appealing and simple so more athletes would use their products and more investors would understand the company.
Be a succinct destination
ai.io wanted a company site where visitors from various entry points could land and learn about the company, instead of being funneled to a singular landing page for one product.
The brief
Teasing out the brief.
Initially, it seemed like we were building a website for a holding company focused on investors, financials, and less on products or the company’s story. We started with three routes for a holding company website.
Clarifying the requirements.
Through feedback on these 3 routes, we learned that we needed to build a simple company website – a destination to show what products they had and what they were about. First, we gained clarity on what their products are and how their products are categorized, and tested a sitemap following this structure.
Validating ideas.
Through testing different routes and iterations, we got to an IA that allowed users to easily navigate, understand the product suite, and about ai.io.
Impact
A smarter structure for a sharper story.
A new IA gave ai.io’s site focus and flow, helping every audience — from investors to players — easily navigate, discover products, and connect with the company’s mission.
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